The multimodal monoculture neither converses nor discusses; it chats, gossips, hangs out, flips
through, watches. (Experiment is disparaged, experimenters ostracized,...) The banishment of
play from work forces play to be a relief from work; this makes difficulty not an attraction but at
best a sales pitch inflating the value of one's work in order to impress higher-ups. Cultural
obliteracy from the spontaneity factory.

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